> For the complete documentation index, see [llms.txt](https://cerebree.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://cerebree.gitbook.io/docs/deeptech-ai/hrx/crm.md).

# CRM

HRX-SeOS / Work-CRM is the customer-facing service intelligence layer within HRX. It replaces fragmented CRM stacks with a unified front-office platform that shares context with IT services and HR operations natively.

This is not a standalone CRM. It is a CRM that knows what is happening in the service desk and in workforce operations at the same time. When a key account's support tickets spike, Work-CRM can surface that as a churn risk in the pipeline without anyone having to connect the dots manually.

Core capabilities include sales pipeline management, AI-powered forecasting, customer sentiment analysis, account health scoring, and front-office workflow automation. All of this runs on the same data model as USMS and HR Services, which means every signal is contextual.

The difference between Work-CRM and a conventional CRM is not the feature list. It is the architecture. Conventional CRMs are islands. Work-CRM is one node in a connected intelligence system.